ERP IMPLEMENTATION FOR ADVERTISING, MARKETING, MEDIA & PR FIRMS
Take on bigger campaigns without losing control of the margin.
Kalpa helps AMP agencies implement ERP around the way they actually operate - from project accounting and revenue recognition to vendor costs, time entry, billing, and campaign profitability.
Already have an ERP that isn’t delivering? We also assess and correct implementations that were poorly designed, configured, or adopted.
See what every client, campaign, and service line is actually earning
Match revenue with labor, media, production, and vendor costs
Give finance and operations one reliable view of performance
Trusted by finance and IT leaders running complex AMP agencies
We know how AMP agencies work
From strategy to launch, we've worked with advertising, marketing, media, and PR firms to connect the work, the costs, and the results.
Advertising &
Media Agencies
Media spend, insertion orders, vendor accruals, campaign billing, and profitability.
Creative &
Production Agencies
Talent hours, freelance costs, production budgets, and project margin.
Experiential &
Promotional Agencies
Venues, suppliers, event costs, pass-throughs, and multi-phase campaign delivery.
Publishing &
Content Firms
Contributor costs, advertising revenue, production, and financial reporting.
The bigger the campaigns, the harder it becomes to see what's really driving profitability.
Growth is exciting, but it also brings more complexity. As campaigns, clients, and service lines expand, the systems that once worked often struggle to provide the visibility finance and operations need to make confident decisions.
Talent hours don’t
tell the full story
Track creative, strategy, account, and production hours before decisions are made.
Vendor costs
arrive too late
Match partner, freelancer, and media costs to the work they support.
Campaign profitability
comes together
too late
See complete campaign costs early enough to adjust scope or budget.
Retainers
lose visibility
Track committed work, remaining budget, and margin as retainers evolve.
Financial data
lives everywhere
Connect project, media, billing, and accounting data in one complete view.
Month-end is when
problems finally
appear
See client and campaign performance before month-end.
When your ERP reflects how your agency actually operates, finance and leadership can see the full picture and act with confidence.
Better visibility.
Better decisions.
Stronger margins.
See true campaign profitability
All revenue, talent hours, media spend, production costs, and pass-throughs in one view.
Protect retainer and project margins
Track budget burn, over-servicing, and unbilled work before they impact margin.
Close with fewer surprises
Match revenue with PO accruals, vendor bills, and outstanding costs every month.
Capture every billable hour
Make time entry easy, accurate, and part of daily work.
Scale into larger opportunities
Take on bigger clients, more service lines, and complex campaigns with confidence.
What Happens After You Book Your Strategy Call
We learn how your agency actually operates.
We map your client lifecycle - from discovery and creative production to media buying, campaign delivery, billing, and financial reporting - to understand how work moves across your business.
1
We design ERP around your operating model.
Together, we connect project accounting, talent utilization, vendor accruals, media spend, revenue recognition, and reporting into one system built around the way your teams work.
2
You gain the visibility to scale with confidence.
Know which clients, campaigns, and service lines drive profit. Give leadership reliable numbers. Take on larger engagements without creating more operational complexity.
3
What Our Clients Say
“Kalpa’s team understood not just NetSuite, but business process and accounting. That made a giant difference in helping our system function better.”
Loni Knepper
Chief Finance Officer
“The scope of this project, integrating and decommissioning over a dozen acquired systems into one NetSuite instance, was immense. The solution architecture provided the foundation we needed for stable, scalable global finance operations."
Mark Strachan
Chief Information Officer
“The re-architecture project was vital. Resolving the system slowness and bringing Canada onto the shared platform unified our North American financials”
Scott Cousins
Chief Information Officer
Trusted by finance and IT leaders running complex ERP environments
NetSuite | Acumatica | Zoho
Frequently Asked Questions for AMP Professionals
-
That is often a rescue problem, not a replacement problem.
Your ERP may be technically functional while finance still relies on spreadsheets to understand campaign margin, accrue vendor costs, reconcile media spend, or prepare leadership reporting. We first identify whether the issue is configuration, process design, integrations, data, or the platform itself.
You will not be pushed toward a full replacement when a focused correction makes more sense.
-
It should not bring the agency to a halt.
We plan around your live client work, billing cycles, campaign calendars, and month-end responsibilities. The goal is to improve the system without creating unnecessary risk for account teams, finance, production, or clients.
A well-run implementation protects delivery while preparing the agency for its next stage of growth.
-
It can, but only when the design starts with your operating model.
A full-service agency may manage retainers, fixed-fee projects, time-and-materials work, media budgets, pass-through expenses, freelance talent, production partners, and milestone billing at the same time. Those workflows cannot be forced into a generic professional-services setup.
We map how work moves from discovery and creative production through campaign execution, launch, billing, and revenue recognition before designing the solution.
-
The better question is whether your current systems can support the complexity you already have.
Warning signs include:
Finance rebuilding campaign profitability in spreadsheets
Vendor bills arriving after revenue has been recognized
Retainers being over-serviced without early visibility
Time entries arriving too late to guide billing or margin decisions
Different teams working from different versions of the numbers
Growth adding more manual work instead of more control
ERP becomes relevant when disconnected systems begin limiting profitable growth, regardless of headcount.
Ready to build an ERP that grows with your agency?
Whether you're planning your first ERP implementation or trying to get more from the one you already have, we'll help you understand what's standing between your current operation and the agency you're building toward.
No sales pressure. No generic ERP presentation. Just a conversation about how your agency works and where the biggest opportunities for improvement exist.